Prime Day 2025 runs from July 8 through July 11 this year, and the annual mega-sale's a great time to stock up on your fashion favorites. Not sure where to start? Let the stars be your guide!
Scroll on for Amazon's best deals on clothing, shoes and intimates from brands celebrities adore. We'd suggest shopping tout suite before all the good stuff is gone!
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Adidas is iconic for a reason; its timeless sneakers offer comfort, versatility and endless cool. Just ask Dakota Johnson and Olivia Rodrigo, both of whom own multiple pairs.
From Katie Holmes to Reese Witherspoon, countless celebs appreciate the style and durability of Havaianas flip-flops.
Equally at home at brunch or the beach, these comfy sandals are ones you'll never want to take off.
With fans ranging from Hailey Bieber to Beyoncé, Levi's 501 cut is as classic as it gets -- and these shorts are a particularly great buy at 42% off.
"Friends" icon Jennifer Aniston name-checked Hanky Panky as her go-to underwear brand in 2020. The brand has legions of fans who swear it makes the most comfortable thongs on Earth.
"They fit really well [and] make the butt look good," Kyle Richards shared in an Amazon Live of these leggings. "The reason they're thicker is to make everything feel held in, which they definitely do. They're very, very, very comfortable."
Earlier this year, Timothée Chalamet sported a head-to-toe Wrangler look at the Palm Springs Film Festival.
While the American legacy brand is known for its denim, these $15 summer shorts are a smart Prime Day buy.
Great leggings for under $10? Believe it. "Summer House" star Paige DeSorbo raved about them in March, saying, "They feel like a pajama pant but just tighter around your leg."
With over 17,000 five-star ratings, it's no surprise they're an Amazon No. 1 bestseller.
Martha Stewart swears by her Skechers, and $34 is the lowest price we've seen this style go for all year.
"These look so insanely expensive and they're only, like, $45," Paige DeSorbo said during an Amazon Live.
To complete your look, you'll need the perfect accessory. Bethenny Frankel raved about the designer look of JW Pei bags on social media, including this beauty she called "an insane bag find that's giving Birkin." No one will know you got it for a steal.
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn't confirmed the dates for Prime Day 2026, it's safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon's Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season's next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on - and even testing - Hollywood's bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
