I'm A Celebrity fans are mightily unimpressed with the ITV show after yet another episode ended on a cliffhanger.
I'm A Celebrity South Africa is in full swing with our all-stars campmates tackling dastardly trials after dastardly trials.
So far, we've seen Beverley Collard flustering Adam Thomas with her Mile High Club confession; Amanda Holden's pal Ashley Roberts dishing about her poo technique; and, of course, Gemma Collins' face-off with Craig Charles in a stomach-turning eating challenge.
Crucially, this version of the show is pre-recorded (aside from the final, which will be filmed live in London), meaning the format of the episodes differs from the traditional series.
Not only is there no public voting, but the decision on how each episode will end is entirely in the hands of the producers, which has caused rumblings of discontent among fans.
The first night ended with the tease of the GC's highly anticipated arrival, and the second concluded halfway through the eating trial before Gemma and Craig were challenged with downing thirty shots of bull's blood.
Now, the latest entry has followed the same pattern, wrapping up during a trial where Seann Walsh and Sinitta were wearing perspex helmets with snakes in them.
Before we could find out if their respective teams had done enough for them to escape with the win, the credits started rolling.
Now fans are sharing their frustration at the annoying habit, with fears the trend will continue for the whole season.
'Are we heading for another infuriating cliffhanger finish?' educational_two1168 wrote on Reddit.
'These cliffhangers aren't a good decision, does anyone really care what camp gets dinner?' moonserin reflected.
'If they keep ending the show on a trial cliffhanger I am going to riot in the streets. There's actually nothing more annoying...' DaMoonMoonMore echoed.
'Utterly unnecessary cliffhanger. Fellas we're watching the show RIGHT NOW stop worrying about getting an extra 30 seconds of trial at the start of every show it's gonna just p**s the people actually watching off,' LiamJonsano warned.
'It's one thing to cliffhanger and it's another to end the episode really early just to cliffhanger. That's not gonna make people watch, that's gonna put people off.
'Why watch the trial when you can watch the first 5 minutes and see the conclusion?' stormflier agreed.
'Another cliffhanger, oh how original,' thothYnwa shared.
It's even risking losing viewers, as Charles Love wrote: 'Won't be watching tomorrow, as someone previously said, it's not a soap! Should be a proper episode without the unnecessary cliffhanger.'
For those keen to immerse themselves in the live format of the show, there is an opportunity to attend the final in person as advertised on the free ticket website Applause Store.
'You are invited to join Ant and Dec as the celebrities gather for one last night to find out who will be crowned the 'I'm a Celebrity Legend' 2026!' the advertisement states.
'All the finalists will be in the studio, and the atmosphere promises to be truly electric as the result is revealed live on ITV1.'
The rest of the show, filmed last year, is set in the world-renowned Kruger National Park.
I'm A Celebrity South Africa returns tonight at 9pm on ITV1.
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