Insiders reveal no expense has been spared for the big night from live music to plenty of booze, as well as caterers and staff set to keep the bash running smoothly
COLEEN ROONEY will mark her 40th birthday today with a series of celebrations at her £20million Cheshire mansion.
But the hundreds of bottles of champers on ice this weekend are far from the only corks she will be popping this year.
Mum-of-four Coleen -- wife of former Manchester United superstar Wayne -- has big plans in the pipeline -- with one pal telling The Sun: "She's entering her powerful era."
With a seven-figure Primark deal and a fly-on-the wall Disney documentary already in the bag, insiders say the 2024 I'm A Celebrity runner-up is dreaming big.
One friend explained: "Coleen's sons are growing up fast and she is excited about the opportunities coming her way.
For a long time her primary focus was being a mum to her four boys. She is the backbone of their household, a constant for her sons and for Wayne.
"But now they're growing up -- the boys somewhat more than Wayne at times -- Coleen is ready to reclaim some of herself.
"Going into I'm A Celebrity was a great way for her to dip her toe into the water. She loved it and it was obvious the nation still has a massive soft spot for her.
"Coleen said she would take a break after that to work out her next move.
"Turning 40 and with loads of exciting things coming her way, she's entering this powerful new era."
Coleen will celebrate today with Wayne and their sons, budding Man Utd footballer Kai, 16, Klay, 12, Kit, ten, and eight-year-old Cass.
She will then throw a huge bash for her closest friends and family.
An enormous white marquee has been erected in the 50-acre grounds of their home, previously dubbed "Morrisons mansion" because of its vast size and appearance.
'A good knees-up'
Wayne's footballer pals, including Ryan Giggs, Paul Scholes and Darren Fletcher, are all on the guest list, along with Coleen's Wag chums such as Annie Kilner and Abbey Clancy.
"I'm looking forward to it, I love a birthday and a celebration," Coleen said ahead of her bash.
"I have decided to enjoy a couple of different celebrations with family and friends over the year, and with my birthday falling over Easter weekend, some friends are away -- so any opportunity to extend the celebrations..."
Caterers and staff will keep the party running smoothly, with insiders saying no expense has been spared.
"Coleen loves a good knees-up," another pal explained.
"She can afford a lovely lifestyle and everything at the party will be classy and beautifully done. But for her, plenty of booze, good music and her family is all she will want.
"There's going to be live music and you can guarantee Wayne will be getting up on the microphone.
"He loves to sing and will be keen to give everyone a tune or two."
Those close to Coleen say eyes will be kept on Wayne following a rather embarrassing boozy night out before the Brit Awards in February.
Photographs and videos from a posh bar in Manchester obtained by The Sun showed Wayne struggling to do up his trousers after he spent time chatting with a mystery woman.
He was later seen leaving the venue at 3.45am and getting into a car alone to head home.
At the time, pals close to Coleen said they were furious at his behaviour, which came in the same week Coleen was launching her Primark clothing collection.
Branding Wayne an "idiot", one seethed: "It's upsetting to see Wayne acting this way because it takes the spotlight away from her."
After dating Wayne since she was 16 years old, Coleen is well-versed in facing down his antics. She has stuck by him through every crisis in their marriage -- including visits to sex workers in 2004 and 2009 and being charged with drink-driving in 2017.
In recent years Wayne has curbed his wayward ways, but has still had his share of controversial moments.
In 2020 he allegedly poked fun about his lack of a sex life, while the following year he was photographed fast asleep in a hotel room chair while three women struck comic poses around him.
"If Coleen is the angel then Wayne has definitely always been the devil on her shoulder," one friend joked.
"Her friends think she's the strongest woman out there for putting up with everything that Wayne has done. It takes a certain kind of woman to tolerate that behaviour and live with it. But Coleen has always just asked for honesty.
"The only time I think she'd draw the line is with anything that could affect her children.
"Her four boys are Coleen's world. And when it comes to her kids, she is like a lioness with her cubs.
"Wayne absolutely knows that. She is just as fiercely protective over him too, to be honest. Coleen comes across as soft on the surface but she's got balls of steel. No one would mess with her."
Coleen herself confessed she was used to Wayne's poor decision making and said she stuck with him for love.
She told British Vogue: "We've had our ups and downs. Obviously everybody knows. It's been hard to go through it in the public eye but there has always been true love there.
"If the love is gone then, it's pointless. But if not, you've got something to work for."
Coleen added: "We've never backed away from it. We own it.
'Cheering her on'
"I remember having a conversation about this with someone and I said, 'Well, do you know what your wife gets up to every day and night? At least I know what my husband is doing!'
"It might not be good, but I know. People lie to themselves."
Coleen first came into the public eye when Wayne burst on to the scene as a teenager at Everton -- and she was famously photographed in her school uniform aged 16 in 2003.
Her fashion choices saw her becoming a regular at high-end Liverpool boutique Cricket, once dubbed the "unofficial footballers' wives headquarters" for how often she and other local Wags, including Steven Gerrard's wife Alex, shopped there.
But it was at the 2006 World Cup at Baden-Baden in Germany that Coleen cemented her status as one of our favourite Wags alongside Cheryl Cole and Victoria Beckham.
In that same year she teamed up with Asda as the face of its George clothing brand, before kicking off a lucrative deal with Littlewoods four years later for her own range.
It is expected that Disney TV cameras will capture parts of Coleen's birthday celebrations, with the family opening the doors of their home for a fly-on-the-wall series.
Simply called The Rooneys, the three-parter has filmed both Wayne and Coleen, while also shadowing Coleen as she worked with Primark on her clothing line.
Insiders say the big plan for Coleen is to help make her star shine brighter.
Undeniably, she now has the opportunity to bring in the bigger pay packets.
Her deal with Primark was worth millions, while further lucrative deals have been coming in thick and fast.
Meanwhile, Wayne has struggled as a manager. He left Plymouth Argyle after seven months in charge, and was sacked by Birmingham City after just 83 days.
He now has regular gigs as a pundit on Match Of The Day but, as one pal puts it, that is not going to sustain their lifestyle.
"Coleen is the golden ticket for the family now," a friend explained.
"Wayne was the breadwinner for so long and now the roles have started to slowly reverse.
"To put it bluntly, Coleen is very marketable. She is popular, unproblematic and relatable. Her decision to create an affordable brand with Primark shows that.
"Watching her next steps is going to be really interesting. Everyone who knows and loves Coleen is cheering her on and wants her to succeed.
"This is just the beginning for Coleen. Now you just have to sit back and watch her rise.
"We just hope Wayne catches on and keeps himself in line."
